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About Us

Read more about us at Alf's Motorcycles

Alf’s Motorcycles… How it all began

How it began

The business began in early 1988. The catalyst for this was the closure of Bol D’Or Motorcycles in 1987, a well respected business in Worthing of which Allan Hubbard (‘Alf’) was a technician, having served his apprenticeship with Hyde Motorcycles in Horsham, moving onto Bol D’or, Alf’s love of Ducati’s started here, responsible for PDI’ing and servicing the early bevel machines, along with the early Honda Superbikes, CB750’s and the like. Whilst there he met Nigel Hunt.

We are very active in the Racing arena Click here to see our achievements.

The company is a Kawasaki solus dealership. The premises has over 3000 sq ft with a dedicated floor to clothing, parts and accessories and has recently been refurbished.

Also, on the 1st floor is our Museum, showcasing our racing history with lots of memorabilia, signed helmets, boots from famous racing such as John McGuiness, Leon Haslam and more.. A superb collection of classic Ducati and Bimota motorcycles.

We now stock a range of Zonte Motorcycles, please visit the range ZONTE MOTORCYCLES

Clothing Department

Our Clothing Department, a large 3,000 sq.ft area on the 1st floor, providing you with a friendly and relaxed atmosphere for you to peruse our Leather and Textile clothing range (Richa, Weise, Kawasaki) Helmets (Shoei, SHARK, HJC, Scorpion, MT), Gloves (Weise, Richa, FIVE); Protective Boots range (TCX, Richa), High Viz Jackets, Givi, SW Motech Luggage options – all at very reasonable prices!

We can offer guidance to you on fitting with both personal and professional knowledge of 2 accredited Shoei, Shark, Scorpion staff here to provide you with honest, accurate advice and after sales service, including servicing. We strive to ensure that you feel at ease trying the products on so you can find exactly what suits you whilst riding your new bike from both a safety and comfort-ability aspect.

In the Parts Department we can provide you with a wide range of consumable items oil and filters, chain cleaner & lube, most bulbs, batteries (YUASA, Motobatt), chain & sprocket kits (DID, Tsubaki, JT) and a host more parts and accessories. We have access to the main Kawasaki and OEM part databases and a vast range of part fiches for other makes or older motorcycles under restoration.

Services

For when your bike needs a Service, Warranty, MOT, Repair, new Tyres and an Insurance quote/work, Lasertrack frame and wheel alignment checks, Dynojet & Power Commander installation and set-up. We can collect and deliver your bike back to you, if required please inquire for costings. We are proud to have an extremely experienced workshop team who offer a friendly, informative and assuring approach in assisting you when you need it most.

You can have peace of mind and confidence in our Technicians, as they are factory trained and accredited to the Auto Technician’s standard by the Government Motorcycle Association.

We provide a full restoration service with our motorcycle knowledge and experience of strip backs and re-build our Team, headed by Alf can confidently restore the original engine back to it’s earlier glory. If you have an early twin, four or other early model of motorcycle and need your original parts shot & bead blasted, machined and cleaned – WE CAN DO IT!

 

Just call our team on 01903 200948 or pop-in for a chat.

THINK BIKE!  THINK ALF’S

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Opening Hours

Tuesday - Friday9:00am to 6:00pm
Saturday9:00am to 5:30pm
Sunday, Monday & Bank Holiday'sClosed

Address

Alf's Motorcycles
100 Dominion Road
Worthing
West Sussex
UK
BN14 8JP

Tel: 01903 200948

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  • ©2025 Alf’s Motorcycles
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  • ©2025 Alf’s Motorcycles
  • Disclaimer
  • Cookie Policy (UK)
  • Privacy Statement (UK)
  • Terms & Conditions
  • Shipping and Returns Policy

Alfs Motorcycles Limited, is authorised and regulated by the Financial Conduct Authority (registration no: 679583). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender. We can introduce you to a limited number of finance providers. We do not charge fees for our Consumer Credit services. We will receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required. We are authorised by the Financial Conduct Authority. Finance Conduct Authority, 12 Endeavour Square, London, E20 1JN. Company FCA Reference no: 679583. You can check this on the FCAs register by visiting the FCAs website: https://register.fca.org.uk/s/ Or by contacting the FCA on 0300 500 0597.

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I agree to Kawasaki Motors Europe N.V. (“KME”) collecting, processing and using the personal information I provide, and to the sharing of that information with authorised Kawasaki dealerships in my country and companies of KME ) such that they may collect, process and use that information, for the purposes of periodical advertising by KME or authorised dealers for rental, sales and marketing of Kawasaki motorcycles, parts, accessories, other goods and services sold by KME, authorised dealers or licensees; and for invitations to events organised and market research conducted by the entities named above. This agreement can be revoked at any time. For revocation or enquiries on how KME uses my data I can contact my local KME company at the details provided in the "How do I contact Kawasaki” section of the KME Privacy Notice.

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