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Meet the Team

Read more about us at Alf's Motorcycles

Alf’s Team

Dedicated staff with more than 100 years worth of experience between them ensures the best care, knowledge and attention with authorised special tools and procedures including maintenance schedules for your Motorcycle.

Alf ‘Himself’

Business Owner

The sole owner of Alf’s Motorcycles who actually gets his handsdirty! Specialist technician and sole proprietor, Alf, is the driving force behind our respected race teams and prepares with the help of dedicated pit crew mates, our Championship winning machines for Endurance 1000, Classic TT Manx GP and Le Mans racing.

Mick Godfrey

Sales Director

Mick has been with us for 32 years now and has over 35 years experience in the motorcycle trade. Self confessed Kawasaki enthusiast, with an encyclopaedic knowledge of the Kawasaki range both current and pure classics!

David Hollinshead

Sales

David joined our team in March 2022 and brings with him years of experience in motorcycle sales and customer service.  David has worked in the motorcycle world for over 30 years including marques such Kawasaki, Triumph and BMW Motorrad amongst others.

Working alongside Mick, he brings refreshing new ideas and providing customer service at the highest professional standards.


The Workshop Team

The Workshop provides Service, MOT, Puncture Repairs, Tyre & Inner Tubes sales, Insurance estimates, Warranty and Dyno room with restoration and renovation options available.

Contact Boyd on 01903 200948, select option 2 for Workshop

alternatively email on: service@alfsmotorcycles.co.uk

Boyd

Service Manager

Boyd has been in the motorcycle industry for 30 years or so and brings a wealth of experience to our service department.

Dez

Technician

Dez has an abundance of knowledge on Kawasaki bikes, also fully accredited to the ATA, Dez has been working on Kawasaki machines since 1988 and has been with Alf’s since 1997. Factory trained and reviewed: Kawasaki, M.V. Agusta.

Picture courtesy of Shane McDonald.ie

Dal

MOT Tester

Dal is our fully accredited MOT tester and has been around the world of motorcycles for over 30 years.  With a good sound knowledge of many manufacturers  and has what is expected to provide us with an excellent MOT inspector. A great addition to our team. 

Picture courtesy of BBC.co.uk

Tony

Driver and Valet

Tony has been enjoying and riding motorcycles for many years and assists in our Sales & Service sections.  He is responsible for ensuring that we valet, secure and transport your Bikes safe and securely, among many other major supporting roles around Alf’s. 


Parts & Clothing & Accessories

Ron Moxham

Ron joined us in 2018 and has over 24 years experience in the motorcycle trade. A knowledgeable specialist in a vast range of OEM and aftermarket parts and accessories.  Experience in a variety of marques such as Yamaha, Honda along with Suzuki, Ducati and Kawasaki of course! 

A keen bike rider for many years and therefore has first hand knowledge of both the road requirements and personal biking experience. 

Ron has worked closely with the Motorcycle Clothing and parts industry and brings a high level of knowledge to advise you on your needs.

Contact Ron: parts@alfsmotorcycles.co.uk 

Hazel Wicks

“Does my bum look big in these leathers Luv?“

Hazel has been working in Sales and Marketing for over 40 years. Working in the Motorcycle clothing, accessories arena for over 10 years. Fully trained on Shoei & Shark, HJC and Scorpion Helmets. She brings to Alf’s her experience in customer service, marketing, promotional and website management skills. Hazel is key player in the administration for the Company and race team.

Contact Hazel:  clothing@alfsmotorcycles.co.uk


Accounts

Sally

Motto “WORK HARD, PLAY HARD, ENJOY EVERY MOMENT”

Sally joined us in December 2023 and has taken the task of our accounts on board with gusto!  Sally has worked in accountancy for over 25 years, owns her own company and brings a wealth of experience with her.

Contact email: accounts@alfsmotorcycles.co.uk / 01903 200948 – Option 5

THANK YOU TO ALL OUR CUSTOMERS FROM EVERYONE AT ‘ALF’S’ , YOUR CUSTOM IS REALLY APPRECIATED.

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Opening Hours

Tuesday - Friday9:00am to 6:00pm
Saturday9:00am to 5:30pm
Sunday, Monday & Bank Holiday'sClosed

Address

Alf's Motorcycles
100 Dominion Road
Worthing
West Sussex
UK
BN14 8JP

Tel: 01903 200948

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  • ©2025 Alf’s Motorcycles
  • Disclaimer
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  • Shipping and Returns Policy

Alfs Motorcycles Limited, is authorised and regulated by the Financial Conduct Authority (registration no: 679583). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender. We can introduce you to a limited number of finance providers. We do not charge fees for our Consumer Credit services. We will receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required. We are authorised by the Financial Conduct Authority. Finance Conduct Authority, 12 Endeavour Square, London, E20 1JN. Company FCA Reference no: 679583. You can check this on the FCAs register by visiting the FCAs website: https://register.fca.org.uk/s/ Or by contacting the FCA on 0300 500 0597.

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I agree to Kawasaki Motors Europe N.V. (“KME”) collecting, processing and using the personal information I provide, and to the sharing of that information with authorised Kawasaki dealerships in my country and companies of KME ) such that they may collect, process and use that information, for the purposes of periodical advertising by KME or authorised dealers for rental, sales and marketing of Kawasaki motorcycles, parts, accessories, other goods and services sold by KME, authorised dealers or licensees; and for invitations to events organised and market research conducted by the entities named above. This agreement can be revoked at any time. For revocation or enquiries on how KME uses my data I can contact my local KME company at the details provided in the "How do I contact Kawasaki” section of the KME Privacy Notice.

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I agree to Kawasaki Motors Europe N.V. (“KME”) collecting, processing and using the personal information I provide, and to the sharing of that information with authorised Kawasaki dealerships in my country and companies of KME ) such that they may collect, process and use that information, for the purposes of periodical advertising by KME or authorised dealers for rental, sales and marketing of Kawasaki motorcycles, parts, accessories, other goods and services sold by KME, authorised dealers or licensees; and for invitations to events organised and market research conducted by the entities named above. This agreement can be revoked at any time. For revocation or enquiries on how KME uses my data I can contact my local KME company at the details provided in the "How do I contact Kawasaki” section of the KME Privacy Notice.

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